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Other facts to consider: Disclaimers and disclosures should be conspicuous and clear.

Other facts to consider: Disclaimers and disclosures should be conspicuous and clear.

This is certainly, customers should be in a position to notice, read or hear, and comprehend the details. Nevertheless, a disclaimer or disclosure alone often just isn’t adequate to remedy a false or deceptive claim.

Demonstrations must show the way the item will perform under normal use.

Refunds must certanly be made to consumers that are dissatisfied in the event that you promised to ensure they are.

Marketing directed to young ones raises issues that are special. That is because kiddies could have greater trouble advertising that is evaluating and comprehending the nature associated with the information you provide. Sellers should just just take care that is special to misrepresent an item or its performance when marketing to children. The kids’s marketing Review Unit (CARU) of this Council of Better company Bureaus has posted particular recommendations for youngsters’ marketing that you might find helpful.

Dot Com Disclosures: details about web marketing, an FTC staff paper, provides information that is additional online advertisers.

The paper covers the factors utilized to guage the conspicuousness and clarity of needed disclosures in online advertisements.