“Food for the ego, for women specially,” the reborn web site’s brand brand brand new owner calls it.
It is straight straight back! HOTorNOT, the famous (and somewhat infamous) website that early in the day this millennium offered guys and gals the titillation of rating one anotherвЂ™s hotness, is placed to announce on June 17 the production of a brand new software created to attract вЂњthe worldвЂ™s hottest people,” into the terms of the brand brand new owner.
That owner is Andrey Andreev, whom sat straight straight down with ABC Information to show the way the site that is new from, and improves upon, the old.
The Russian-born Andreev, still boyish at 40 and bearing an uncanny resemblance to Alfalfa of вЂњOur Gang,” defines himself as being an entrepreneur that is serial. He could be the creator and CEO of Badoo, a billion-dollar networking that is social in Europe whoever 200 million users www.datingmentor.org/escort/el-cajon/ reside mostly in Spain, Italy, France and Latin America. Not one of them, he stated, hail through the U.S.
Andreev stated he pounced on HOTorNOT straight away in 2012, as soon as he saw that the site that is then-struggling on the market. 10 years ago, it absolutely was HOTorNOTвЂ™s success that is original first encouraged him to find yourself in social media marketing. Now he views the вЂњiconicвЂќ brand name as their solution to the U.S. market. вЂњSo delicious. . Red meat!вЂќ he said for the U.S. market.
He declined to state simply how much he taken care of the website, which, after being launched in 2000 by two University of Ca, Berkeley electric designers — James Hong and Jim younger — later on passed away through a succession of owners, and went into decline.