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Weekend Box Office: ‘No Strings Attached’ on Pace for a Solid $20M

Weekend Box Office: ‘No Strings Attached’ on Pace for a Solid $20M

Ashton Kutcher/Natalie Portman rom-com directly on monitoring with $7.3M Friday; “Green Hornet” and “Dilemma” both set to drop just below 50%

Saturday enhance:

Ivan Reitman-directed comedy that is romanticNo Strings Attached” started sturdily to $7.3 million Friday, based on studio quotes, placing the R-rated Ashton Kutcher/Natalie Portman movie on pace to fit pre-release monitoring projections of around $20 million.

Budgeted at $25 million, “No Strings” debuted in 3,018 theaters with softish reviews (49 percent on Rotten Tomatoes), but great monitoring among females under 25, with 57 % of this demographic expressing “definite interest” in seeing the film, in accordance with one monitoring company.

Sony’s “The Green Hornet” completed in 2nd spot with $7.3 million friday. The $130 million Seth Rogen 3D action movie should get a cross the $60 million mark domestically because of the end for the week-end, while experiencing a week-to-week fall of under 50 per cent, if projections endure.

Universal friend comedy “The Dilemma” is with in 3rd spot with a calculated $3 million on Friday.